Meaning of the Logotype

The meaning of the logotype is the relationship between Coffee and father and grandfather "Mayo". Therefore, the picture simulates a coffee bean with the silhouette of a rural man, who wears his "chonete." The “chonete” is a hat worn by those who work the land. Therefore, it is a a symbol of hard work. The red color refers to the ripe coffee bean, and gold color is used because coffee is known as the Golden Bean.

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